The Mutual Benefits of Subscriber Programs
Recurring business models have largely overtaken standard business practices. The recent growth of the SaaS, IaaS, and PaaS models demonstrate this. It isn’t happening without a reason, these model have shown to be able to generate consistent revenue for companies. This allows for more accurate market forecasting, greater customer retention, and steady business growth.
From the sales standpoint the benefits are obvious, but it fails to show how these benefits come back to help the customer. We’ve previously discussed how recurring business models have inspired our LTEaaS program, but this time we want to take a step back and share the reasons why this program is just as beneficial for you as it is for us.
Looking at Our Inspiration
Most people are most familiar with how SaaS (Software as a Service) programs operate to a degree because we use them nearly everyday. Office 365, Slack, Netflix and SalesForce are just a couple examples of programs that use this business model. These all use the web to deliver applications that are managed by a third-party vendor and whose interface is accessed on the client’s’ side. Most of these SaaS applications can be run directly from a web browser without any downloads or installations required, although some require plugins.
Immediately we begin to see the benefits from the customer’s end. The elimination of software installation enables easy access from nearly any location with an internet connection. Any updates only need to occur to the web program rather than relying on customer’s installation. This means that support can constantly manage the programs applications, runtime, data, middleware, OSes, virtualization, servers, storage and networking. The customer doesn’t have to micromanage their software, thus providing more time to focus on other elements.
PaaS (Platform as a Service) programs provide users with a platform from which they can develop, initialize and manage applications. Google’s App Engine is an example of a PaaS program that’s democratizing and setting a standard for future program development. By doing this it eliminates the need for organizations to build and maintain the infrastructure traditionally used to develop applications.
By eliminating this step in the development process PaaS programs are benefiting developers by increasing the speed that new programs can reach the market, saving money and ensuring compatibility across devices.
IaaS (Infrastructure as a Service) programs provide the infrastructure to clients on a per-use basis. Instead of having to purchase hardware outright, users can purchase IaaS based on consumption, similar to electricity or other utility billing.
An example of this can be seen when data centers rent out space to users based on their usage requirements. This helps customers avoid the expense and complexity of buying and managing their own physical servers and other necessary datacenter infrastructure.
We see similar benefits when we apply this model to the LTEaaS program. By paying for the network equipment as it is being used, clients are able to generate revenue from subscribers as they’re paying off the equipment. To ensure proper equipment installation, the LTEaaS program comes complete with network buildout assistance to reduce complexities. This saves operators time, allowing them to focus on other business components.
The Benefits of LTEaaS
The first benefit operators see is a lower cost and a near immediate return on investment with regards to equipment. Through the LTEaaS program clients are able to lease base stations at a low cost allowing operators to generate revenue to pay off the equipment as it’s being used. This and the addition of our network buildout assistance reduces the cost and complexity of constructing an LTE network from the bottom up.
Secondly, the LTEaaS program provides operators the opportunity to take full advantage of the technological advancements provided by LTE. The LTEaaS program gives WISPs (Wireless Internet Service Providers) the ability to obtain large quantities of Baicells LTE equipment. Prior to this many operators viewed Baicells base stations and CPEs as specialized tools used to penetrate dense tree coverage when attempting to reach new customers. While the equipment does excel at accomplishing this, it also has stable bit rates, low latency, and negligible jitter even with a high concentration of users. By utilizing an IaaS approach towards Baicells equipment, FiSci is making it possible for WISPs to take advantage of the wide range of technical advantages provided by LTE standards.
Despite the ability to save time and money, operators will probably say that the increased subscriber acquisition, retention and satisfaction are the greatest benefits that they see when utilizing the LTEaaS program. Due to LTE’s technological advantages, operators are able to connect subscribers previously thought to be out of reach due to extensive tree coverage, leading to increase subscriber acquisition. Further, these same advantages translate to increased subscriber retention and overall satisfaction due to increase speeds, lower latency and far fewer internet outages caused by dropped connections.
These points, when used in conjunction with the LTEaaS network buildout assistance, ensure that the LTE network is built efficiently so operators can full advantage of all that LTE has to offer.
Let’s break down the benefits of the LTEaaS program one last time:
- Lower cost of LTE equipment and faster return on investment
- Technological advantages provided by LTE when considering wireless data connections
- Increased customer acquisition, retention, and satisfaction
Do you think this goes far enough in-depth or would you like to see something more technologically detailed? Would you like us to keep you updated on how the LTEaaS program is evolving? Sign up for our newsletter and let us know below!